Our why · The mission · How we measure

A binary checkbox is not accessibility.

ROLLIN exists because the wheelchair-access data the disability community relies on every day is not accurate enough to plan a meal around. We built a verified scoring layer for U.S. hospitality so people who plan around accessibility can make informed decisions before they arrive — not after they get there.

Founded2024 · United States
Coverage15 states · 49 metros
Free forIndividuals & nonprofits
01

The reason

Where the data fails, the day shrinks.

Anyone who plans around accessibility knows the routine. Check the listing. Call ahead. Hope. Show up to a "wheelchair-accessible" restaurant with a step at the entrance, a restroom on the second floor, and no elevator. Leave hungry. Try the next one.

Most accessibility data published online answers a yes/no question about whether a venue is accessible. It does not say which features are present, which are missing, which are unverified, or how recent the information is. The result is decisions made on incomplete data, again and again.

ROLLIN started because that pattern repeated in our own family. Watching accessibility decisions get smaller and smaller because the data was unreliable is not a problem we accepted. Six features. 0–100 score. Confidence shown at the category level. That is the standard we publish to, on every venue.

My father has FSHD. His dining choices kept getting smaller because the listings he relied on were wrong. ROLLIN is what we built so the data can be trusted.

David Sirota · Founder
02

The dataset today

Built to the standard the community deserves.

105,000+
Venues scored

Across 15 US states and 49 metro regions

6
Wheelchair features

Wheelchair entry, level entry, restroom, parking, elevator, wide aisles

0–100
Score scale

Multi-source, trust-weighted, capped on unknowns

Free
For the community

Search, map, discovery — no account required

03

What we believe

Four principles, every score.

The scoring is the product. These are the rules we built it under and refuse to bend.

Verification over claims

A score is a number we can defend

Every score is built from a multi-source data pipeline plus on-the-ground community feedback. Where sources disagree, we surface the disagreement instead of averaging it away. The score breakdown shows category-level confidence, not a single inflated number.

Public good first

The dataset is free for the people who need it

The search, map, and discovery experience is free for everyone, on web and iOS. Disability-led nonprofits, Independent Living Centers, Area Agencies on Aging, and ADA Regional Centers get free API access and embeds. The paid layer is for hospitality groups and audit firms, not the disability community.

Honest about gaps

Unknown is not the same as accessible

When critical features are unverified, the score is capped — not inflated. A venue with no restroom data does not score 100 just because the entry is level. We say what we know, mark what we don’t, and never round up to make a venue look better than it is.

Community-weighted trust

The people who live this carry the most weight

Verified contributors — community members, ILC staff, partner-org volunteers — have the highest trust weight in our scoring. Anonymous public feedback counts, but counts less. The voices closest to lived experience shape the data the most.

04

What we will not do

The lines we hold, even when it costs us business.

01

We do not sell scores

No paid placement in scoring. A Certified venue at $19/month gets the same score as a non-customer venue at the same address — measured by the same rubric. Partnership pricing covers credentialing deliverables (Seal, Welcome Kit, Social Pack), not score adjustments.

02

We do not inflate when sources disagree

When public records, mapping data, and community feedback disagree about a venue, the breakdown shows where the conflict is. We surface the uncertainty instead of hiding it behind an averaged number.

03

We do not gate the dataset for advocacy

Disability-led nonprofits and ILCs use the platform free of charge — full API access on a partner tier, no rate caps for organizational workflows. Custom data exports for grants and policy work, free, on request.

04

We do not strip the score breakdown

Every score is shown with category-level reasoning. Users see what was verified, what is unknown, and where the score gets capped or boosted. Transparent scoring is the only kind worth publishing.

05

Who it serves

Built for the people who plan around access — and the businesses that want to be found by them.

The free side of ROLLIN — the search, the map, the discovery, the iOS app — is for individuals who plan around accessibility, the people who travel with them, and the disability-led organizations who serve them. No account required for browsing. No data sold. No ads in the experience.

The paid side is for hospitality groups, restaurant chains, accessibility audit firms, and travel platforms that want to surface to the customers searching for verified access. ROLLIN Certified ($19/month per venue), the Concierge widget for hotels ($49/month per property), and Portfolio pricing for groups with 5+ properties cover credentialing deliverables and data licensing — never score adjustments.

Disability-led nonprofits, Independent Living Centers, ADA Regional Centers, Area Agencies on Aging, and vocational rehabilitation agencies receive free partner access. Free API tier, free embeds, custom data exports for grants and policy work, no contract.

06

Common questions

Why does ROLLIN exist?

Because the wheelchair-access data the disability community relies on every day — yes/no checkboxes on aggregator listings, outdated PDFs, and word of mouth — is not accurate enough to plan a meal around. We built a data layer that scores venues 0–100 across six wheelchair-relevant features, with confidence shown at the category level, so people who plan around accessibility can make informed decisions before they arrive.

Why should we trust the scoring?

Scores are built from a multi-source data pipeline combined with community-verified feedback. Critical features unknown? Score is capped, not estimated. Scoring is identical for partner venues and non-partner venues — payment does not affect the score, ever. The full breakdown is visible on every venue page.

Who is it for?

Three audiences. People with disabilities and the people who travel with them — free, always. Disability-led nonprofits, ILCs, and ADA centers — free, with API access and embeds for organizational workflows. Hospitality groups, audit firms, and travel platforms — paid, for credentialing and data licensing.

Is the founder a wheelchair user?

David’s father has FSHD (Facioscapulohumeral muscular dystrophy). Watching his accessibility decisions get smaller and smaller because the data was unreliable is what started this. The team has grown beyond a single perspective — disability-led nonprofits, accessibility specialists, and community contributors shape the methodology now.

How do you make money?

Three programs on the business side: ROLLIN Certified ($19/month per venue), the Concierge widget for hotels ($49/month per property), and Portfolio pricing for groups with 5+ properties. Plus API access for audit firms and travel platforms. The free side — search, map, discovery, partner programs — is funded by the paid side. Disability-led nonprofits never pay.

What won’t you do?

No paid score adjustments. No pay-to-rank. No exclusive lockouts of community feedback. No selling user data. No charging the disability community for tools they need to plan their day.

If the data does the job, more people get to show up.

Browse the dataset, partner with us as a nonprofit, or get your venue Certified. The mission moves either way.